The update comes after YouTube made changes to the way
videos were monetized, to stop ads appearing alongside extremist content. The
changes prompted complaints from some popular bloggers, saying it made it hard
for them to earn money. The improved algorithm should mean more videos were
classified as suitable for ads, YouTube said. Millions more In April and May
this year, YouTube acted after investigations revealed that ads for big brands were
being regularly shown on racist videos or those that encouraged violence
against particular groups. One consequence of the changes was that videos created
by many popular You Tubers no longer ran with ads because the algorithm flagged
them as not being "family friendly".
High-profile You Tubers criticized the site for the way it had handled the changes. Many said they had been left confused about what criteria would lead to a video no longer getting ads.
In response, YouTube created a system that let creators
appeal if the algorithm decided that they could not monetize a video.
Humans reviewed the decision to see if a video had been
wrongly classified. In a blog, the company said it had taken information from
the appeals made over the past few months to update its algorithm so it
correctly classified more videos. "As
a result, there will be a 30% reduction in the number of videos receiving
limited ads as they move to being fully monetized," said YouTube. "In
other words, millions more videos will become fully monetized." Anyone who
believed videos were still being wrongly classified should continue to appeal,
so the algorithm could continue to be trained, it said.
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